TRUE TRADE is a term we developed and trademarked to affirm to our customers that we do not compete with them for the sale of sign projects. While other suppliers in the industry do have their own direct sales force to sell directly to the end user, we do not!

That’s why, if someone calls us to purchase a sign directly, we refer them to our sign trade customers in their region. If we are presented with an opportunity to sell a big sign program, we tie in our trade customers. We do not compete with you now and we haven’t for nearly 30 years!

Very few sign suppliers – if any – can make that claim.

In the long run, that also benefits your customers. People specifying our signs, for instance Slatz® or Info Panel™, know they can get competitive pricing from sign shops that sell our products and they know they can get assistance nationwide if they have outlets or offices across the country.

We’re here to help our customers sell more signs. We don’t need to do it ourselves. As long as we make you happy, you’ll keep selling them for us. And, we thank you for it.