SCENARIO: Your customer has bought a restaurant and has come to you for a new sign to feature the new name. Did you ask her if she is changing the interior décor and if she will need to change the interior signs as well? And, don’t forget changeable paper insert signs for menu boards or private party and business meeting notices.

You can improve your recipe for success by helping your customers anticipate what they need. Often times when they are opening a new business, their heads are so filled with details they forget the most important ones – the signs that communicate with their customers when they are too busy to do it themselves.

If you are not communicating that to them, you are leaving money on the table.