SCENARIO: A retailer has come to your shop for holiday posters and banners. Did your customer service person determine if he has a way to display them? If the customer plans to use banners or flags on a regular basis would he be in the market for permanent banner poles or hardware? Does he need point-of-sale promo sheet holders or poster holders? If he does, Clarke Systems has the solution you can offer. Remember this:

Think about the old story of selling razors and razor blades. The poster holder is the razor. The posters are the blades. Sell the poster holder and you’ll just about guarantee repeat poster printing business. The same goes for BannerPole, Bannertrack and your potential for selling more flags and banners. If you’re not offering them, you’re leaving money on the table.