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TIPS & INFO: SELLING SIGNS SUCCESSFULLY
 

  THINK ABOUT IT: Do you know the ABC’s of the ADA?
Or . . . “When life gives a sign-maker lemons, make lemonade.”
 


The ADA is here to stay. While there may be changes in the Americans with Disabilities Act from time-to-time, it is a given that the program designed to make our American environment friendlier and easier to navigate for people with physical disabilities will continue to evolve.

So, while you might find dealing with ADA signage frustrating or confusing, think of the opportunity it provides. Being knowledgeable about the guidelines makes you a valued resource to your customers and enables you to sell more products. Selling it successfully to happy customers earns you more referral business. Before you know it, it is as comfortable as lemonade in the shade.

There are many places to find info on the ADA. Start with the government at www.ADA.gov or review articles written about the ADA on www.signindustry.com or www.signweb.com. Or, talk to our sign specialists when you call to order your ADA signs.

Wayfinding, inside or out, can be challenging for even the most physically fit person if a sign program is not well-planned and executed. While ADA regs appear to be focused on a limited segment of the population, they often benefit most of us. They can benefit your business too.

So, if you’re thirsty for new sales, consider selling ADA signs manufactured by Clarke Systems today. We’ll be happy to help you with raised letter and Grade 2 Braille ADA signs in either basic formats or custom designs. Who knows? Maybe we’ll be making lemonade together!

 
   
   
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